<text response_time="2021/05/27 7:21:31 am CET" respondent_ID="R14" respondent_descriptor="I am a designer, or a representative of a design team, with a specific interest in packaging." language_policy="Yes"> 
<Q: Please elaborate on your language policy.> The use of on pack labelling logos by marker [OPRL - APCO/ARL - How2Recycle - Material Identification Symbols - FSC] and any additional information like recycled content inclusion 
<Q: What makes a good packaging label? What information should be prioritised?> Identification of the material is paramount. Once educated, the consumer can greatly add to the success and sustainability of the recycling industry by getting the correct material to the correct waste stream, clean and dry.  
<Q: Can you describe your approach, or the approach of your organisation, to supporting/point-of-sale information with regard to plastic packaging?> Clearly identify that material and/or its ability to be recycled or not recycled. The use of the market standard on pack recycling logos is used. 
<Q: Are there any examples of labelling that you are especially proud of? If you aren't involved in design, please tell us about some packaging/labelling that you especially like, and why.> We have recently included the OPRL, the ARL and the How2recycle logos on a majority of our packaging. Due in market in the next month or so. We have managed to fit it onto the labels and within our corporate identity well.  
<Q: What information would you wish to be included on packaging labels, if e.g. space and branding weren't an issue?> Motivation and education. Both are required to get a person to recycle. Because I recycle 95% of my household waste outside of the municipal systems, I am acutely aware that without identification, even a packaging expert like me cannot get all materials into the right waste stream. I would use the Material Identification Symbols everywhere.  
<Q: Is there anything that you purposely avoid including on packaging labels?> I try to not declare anything as Non-Recyclable as All packaging is recyclable if you take the time to clean, separate, sort, store and deliver to the correct waste stream. If you include Down-Cycling as Recycling. And I do.  
<Q: What do you most want consumers to take away from the text on packaging labels? Is there any messaging that you feel isn't landing with consumers?> I strongly feel that the customer is not aware and is not understanding their inherent responsibility. Much like we manage out bodily waste and our Automobile waste, we should take responsibility for our packaging waste. Most normal humans would not drive a car onto a beach and just leave it there. but they are happy to throw a bottle out the car window on their way to the beach. To prove the impact of taking ownership of ones waste, I completed a Post Consumer Home Recycling case study where all packaging waste was fully managed by myself and in one year, I managed to get to 95% recycling. I understand the complexity of getting everyone to that level, but it would be much easier a task than any of the alternatives. Dredging the oceans is not sustainable. Mining landfills in 20 years time is not sustainable.  
<Q: Do you have any other thoughts or comments you would like to share?> No-one is telling the consumer the truth. The truth that they are the key to success. 5 minutes a day by every person will revolutionize the recycling rates in any market for any material type. And that success [and value] will be felt across the entire supply chain.  
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